Play Yellow announced its newest brand ambassador, two-time PGA TOUR winner John Senden. The Australian native joins fellow TOUR professionals Will McGirt and Will Gordon in support of Play Yellow and its mission to bring the entire golf world together to help the 10 million kids treated at CMN Hospitals each year. John’s efforts for Play Yellow will primarily benefit his local CMN Hospital, Children’s Health in Dallas, TX.
The Senden family are passionate supporters of CMN Hospitals and Play Yellow. Their son, Jacob, was rushed to Children’s Medical Center Plano when he was 13 years old with a debilitating headache that scans revealed to be a brain tumor blocking fluid to the rest of his body. Clinicians sped Jacob to Children’s Medical Center Dallas where they were able to drain the fluid. In late April 2017, Jacob began treatment – which included six months of chemotherapy and six weeks of radiation – at Children’s Health to shrink the inoperable tumor lodged in his brain. John took a leave from the 2016-17 PGA TOUR season during Jacob’s treatment.
Thanks to the dedicated staff at Children’s Health and the support of family and friends, Jacob’s treatment was successful. He now receives scans every three months to ensure the tumor isn’t growing. Eventually, that will drop to six months, then once a year and later every two years.
“I am honored to become a National Brand Ambassador for CMN Hospital’s and Play Yellow,” Senden said. “I am so excited to join Jack and Barbara Nicklaus as Play Yellow Ambassadors. The tremendous work that Children’s Miracle Network Hospitals do to help and treat so many children is incredible, including my own son Jacob, who was 13 years of age when diagnosed with a rare malignant Brain Tumor. After spending nine months at Children’s Health in Dallas, we are so grateful and appreciate the work they do that is needed to give a child a chance to get healthy again. This was a life changing and traumatic event in our lives. So, this campaign is extremely inspiring to me and makes me very proud to be a passionate supporter for Play Yellow.”